PAIRS is the "New Classic Pub Game" introduced by Cheapass Games in 2014. This is the Shallow Ones Deck, featuring ten cute little Cthulhu monsters by John Kovalic.
Pairs is a basic press-your-luck game in which the goal is not to catch a pair. The game is fast, easy, and has only one loser, who must perform a penalty like singing a song or making a strange noise.
The deck has just the numbers 1 through 10, with each card appearing in a quantity equal to its rank. That means 1x1, 2x2, 3x3, and so on. This versatile deck can play dozens of original games.